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Frequently Asked Questions

Clear answers. No jargon.

Everything you need to know before installing a revenue‑focused website or automation system.

✅ No calls required • Written breakdown • Clear next step

Getting Started
Do we need a call to get started?
No. You submit the audit request and we reply with a written breakdown and recommendation. If we need one detail clarified, we'll ask via email.
Who is this best for?
Established UK trade businesses getting consistent enquiries who want more booked jobs without adding admin. If you're doing roughly 10+ enquiries/month, you'll usually see clear benefit.
Who is this NOT for?
Brand new businesses with no inbound demand, and anyone looking for the cheapest provider. We're installing infrastructure, not selling templates.
Can I start with just the website?
Yes. Many clients start with a Lead Website (from £3,500) and add follow‑up/reviews once the foundation is performing.
Pricing
What does a Lead Website cost?
Website installs start from £3,500. Most established trade businesses land between £3,500–£6,000 depending on services, areas, and scope.
What does Follow‑Up Automation cost?
Follow‑Up installs start from £1,500 setup + £250/month. Typical ranges depend on enquiry volume, channels (SMS/email/WhatsApp), and any integrations.
What does Review Automation cost?
Review installs start from £950 setup + £150/month. Pricing depends mostly on job volume and how we trigger "job completed".
What does the full Revenue Engine cost?
The full Engine starts from £7,500 setup + £450/month. Typical range varies by enquiry volume, number of flows, and reporting requirements.
Why isn't pricing fixed?
Because ROI potential and scope vary. A business with 20 enquiries/month and multiple areas needs different structure than a single‑area operation.
Timeline & Disruption
How long does it take?
A typical website install is often delivered in weeks, not months. Exact timing depends on scope and how quickly we get basics (services, areas, contact details, access).
Will this disrupt my business or cause downtime?
No. Your current setup remains live while we build and test. Launch is planned to avoid downtime.
What do you need from me?
At minimum: services + areas, contact details, and access to domain/hosting if migrating. If you don't have everything, we'll guide you by email.
Website
Will my website load fast on mobile?
That's the goal. We build lean, performance-first pages designed for fast loading and simple conversion paths.
Do you do Local SEO?
We build the structure that supports local discovery: service pages, area coverage, clear internal hierarchy, and strong on‑page fundamentals. (We don't promise rankings — we build the foundation.)
What if I already have a website?
We audit whether it should be rebuilt or optimised. If the structure is limiting enquiries, a rebuild is usually faster and cleaner than patching.
Automation
Will automation annoy customers?
No. Messaging is conservative, rate‑limited, and opt‑out friendly. The goal is responsiveness and clarity — not spam.
Does missed‑call recovery work with my existing phone number?
Usually yes. We design the system around your current number and enquiry channels, and confirm compatibility during the audit.
Can you chase quotes automatically?
Yes — via timed follow‑ups. We keep the tone polite and practical (e.g., "do you still want to go ahead?") and never flood customers.
How do review requests work?
After a completed job trigger, the customer receives a simple message with a direct review link, plus one polite reminder if needed. We do not incentivise reviews.
Measurement & Dashboard
How do you measure ROI?
We track leading indicators (calls, forms, response times, follow‑up outcomes) and help you map those to bookings where possible. You'll see what changed in numbers, not guesses.
What will I actually see in the dashboard?
Typically: enquiries received, response timing (where enabled), follow‑ups sent, and review activity. Exact reporting depends on your setup and what channels you use.
Technical & Ownership
Do I own the website?
Yes — you own the site assets created for you. Hosting and ongoing management depend on what you choose to keep active.
Do you provide hosting?
We can handle hosting/performance setup if needed. If you already have hosting, we'll advise whether it's fit for purpose.
What happens if something breaks later?
If you're on ongoing management, fixes are handled as part of the agreement scope. If not, we can support ad‑hoc.
Compliance & Risk
Is this compliant with UK messaging rules?
We design messaging to be conservative: opt‑out friendly, rate‑limited, and relevant to the customer's enquiry. You remain responsible for your business's compliance obligations, and we avoid risky tactics by default.
Do you buy reviews or "gate" reviews?
No. We don't buy/fake reviews, and we don't deploy review gating or incentives. We focus on consistent, ethical requests.

Why businesses choose us

Structured systems, not templates

We build conversion infrastructure — not theme-based designs.

Measured outcomes

Everything is trackable. Nothing is guesswork.

Clear communication

If something won't produce ROI, we'll tell you directly.

Still have questions?

Start with the audit and we'll provide a clear written recommendation.

Start Audit Request See Pricing →